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Social Media Overview and Pro and Cons
Date and Time
Wednesday Jun 24, 2015
8:30 AM - 10:00 AM EDTWednesday, June 24, 2015
8:30-10 a.m.Location
Chili's Grill & Bar
2855 Main Street, GlastonburyFees/Admission
$20 for members
$25 for non-membersContact Information
Jill Beckett 860-659-3587
Send EmailSocial Media Overview and Pro and Con...Description
Social Media Overview and Pro & Cons - June 24, 2015
What is social media, how and why to use it. What you can and can't do with each platform, as well as the uses for each one. Terrific for
companies that want to get their feet wet in social media but don't know which platforms to use. Includes the pros and cons of each one and which ones work best for what kind of markets, B2B and B2C.
Online Reputation Management - July 8, 2015
Learn how to respond (and not respond) to Tripadvisor, Yelp, Google+ and other review sites comments and reviews. Reputation Management is not just about reviews, social media comments are always a part of it: learn how to respond to Facebook, Twitter, blog or forum comments. Learn which sites have management responses enabled and what methods you can use to combat reviews by competition or by people who have never used your services or bought your products. Find out how to use negative feedback constructively and how to set up review and comment alerts. Practice good techniques for responding to reviews including proper customer service oriented keywords to include.
Facebook for Business - July 22, 2015
Learn how to effectively use your Facebook page and how to customize your page, How to develop a marketing schedule and how to source quality content. Find out how analyze Facebook insights, see what Facebook advertising offers and ways to beat Facebook’s algorithm so more of your fans and followers see your posts.
Blogging for Business - August 5, 2015
Learn blogging tactics for marketing your business and some tips, tricks and techniques to leverage your posts for maximum exposure to potential clients and customers. Learn about Guest Posting and how to integrate your other social media marketing and offline marketing with your blog. Develop a marketing plan utilizing a blog including a blogging schedule. Find out to best integrate your blog into your overall social media strategy and why blogging is one of the best platforms out there for long term search engine optimization.
Pinterest for Business - August 19, 2015
Learn how to use one of the fastest growing social network to promote your business. What is Pinterest? Pinterest is a Virtual Pinboard. It lets you organize and share all the things you find on the web, plus it lets you upload your own photos, as well as pin photos and images directly from your website and blog. Learn how to use your pinboards and utilize the pinboards of others to enhance your marketing. Some of the reasons to use Pinterest: It can help drive traffic to your website and other media, Pinterest is addictive, which is great for getting people to focus on your business or properties, and Pinterest integrates with your website, Twitter and Facebook profiles to help push your brand further out into the world of online marketing and branding.
Linkedin - September 2, 2015
Linkedin is not just for job seekers. It’s a great way to connect with customers, client and vendors. Learn why Linkedin is important for business and ways to market your company using Linkedin using the soft sell technique. Learn how to use and leverage Linkedin Forums and how to optimize your personal and company Linkedin Profiles. Find out why L.I.O.N.s can help you and your business. Learn Linkedin Etiquette and good Linkedin networking techniques, and how to leverage using Linkedin groups.
Social Media Etiquette - September 16, 2015
Learn the proper way to solicit and communicate with businesses and potential clients and customers while learning how to stay within the proper boundaries and etiquette for each social media platform. Twitter, Pinterest, Facebook, Google+ and Linkedin all have their own unique etiquette protocols. Learn what is acceptable for soliciting and direct selling on the various social media platforms and how to leverage them using the soft sell technique.
Heather Turner of Forfeng Designs/Forfeng Media specializes in one on one, group training, lectures and seminars on social media. She writes a hospitality blog at https://chefforfeng.wordpress.com and is a member of Toastmasters International as well as being a keynote and educational speaker at associations and conferences around the United States.Tell a Friend
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